Śrīmad-Bhāgavatam 3.5.12
SB 3.5.12
Open the full passageSanskrit
munir vivakṣur bhagavad-guṇānāṁ sakhāpi te bhāratam āha kṛṣṇaḥ yasmin nṛṇāṁ grāmya-sukhānuvādair matir gṛhītā nu hareḥ kathāyām
Translation
Your friend the great sage Kṛṣṇa-dvaipāyana Vyāsa has already described the transcendental qualities of the Lord in his great work the Mahābhārata. But the whole idea is to draw the attention of the mass of people to kṛṣṇa-kathā [Bhagavad-gītā] through their strong affinity for hearing mundane topics.