Bhagavad-gītā 7.25
BG 7.25
Open the full passageनाहं प्रकाशः सर्वस्य योगमायासमावृतः । मूढोऽयं नाभिजानाति लोको मामजमव्ययम् ॥२५॥
Sanskrit
nāhaṁ prakāśaḥ sarvasya yoga-māyā-samāvṛtaḥ mūḍho 'yaṁ nābhijānāti loko mām ajam avyayam
Translation
I am never manifest to the foolish and unintelligent. For them I am covered by My internal potency, and therefore they do not know that I am unborn and infallible.